Hobbes
Hobbes is an AI-powered wellness coach that helps busy people build healthy habits. Launching Fall 2025.

Notes On Building Hobbes

20
Mar

Alive

Are You Alive? That's been the most common question I've heard recently. Fair enough, it'
2 min read
09
Jul

Marketing

At Google, I helped launch Google Hotel Search. We quietly turned it on for 1% of searches with no announcement,
2 min read
13
Jun

Pricing

Quick note: I will be in Bangalore for two weeks starting June 18th. If you're around and free
1 min read
23
May

AI

This one isn't a Hobbes update - more an observation about what I'm seeing, and maybe
1 min read
16
May

Calorie Counting

This is what all diet tracking app dashboards look like: the main screen shows how many calories you’ve consumed
2 min read
19
Apr

Cloud Choice

One of the choices you need to make as a startup is the cloud provider you are going to use.
1 min read
21
Mar

Focus

Preventative health is a vast space spanning diet, movement, sleep, mental health, and social connections; and there are many solutions
2 min read
07
Mar

Future Health OS

My daughter Akira is 6. I often wonder what healthcare will look like when she's an adult. Predicting
2 min read
28
Feb

How To Earn Trust

“How do I know that this app is working for me?” is a common question people ask when using health
1 min read
21
Feb

Early Lessons Learned

I have been working on Hobbes full-time for about 2 months now. I thought it may be a good time
2 min read